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Aleve social has been a brand that I had the opportunity as a newly promoted Designer to step up run. Concepting evergreen content and 5-6 photoshoot concepts per quarter. Alway was in charge of art direction while working closely with the prop stylist and photographer to efficiently capture each concept for fast approval from creative directors and clients. Being able to problem-solve and adapt quickly.
AleveX™Mini Shopping Spree
Seeing the explosion of love for miniatures across TikTok and Instagram this concept brought together a popular niche trend with the idea that AleveX is a must-have item on your shopping list.
Workout The Pain
Keep your fitness journey going with a little help from Aleve®. This concept visualizes Aleve® as an integral part of your workout by subtly branding equipment with an affirmation that keeps you going.
There’s nothing better than a great night’s sleep. Settle off to dreamland with Aleve® PM. The eye mask was originally supposed to be embroidered but had a prop issue on set but was able to add the catch-phrase in post.
ALEVE
As the lead art director, I was responsible for developing quarterly concepts for evergreen content and 5-6 photo shoot assets, using vibrant colors and animation that captured the essence of the Aleve brand while staying on top of thumb-stopping social trends.
I also handled the preparation of all content from stock searching, illustrating, animation and retouching. To see Aleve’s full social feed, click here.