Tic Tac was a sponsor for the iHeartRadio music festival, so we custom-designed these Tic Tac containers for festival headliners Fletcher and Steve Aoki. If I were to headline the iHeartRadio music festival, I’d like to think the middle Tic Tac container would be mine.
The Backstreet Boys started their comeback tour at the same iHeartRadio music festival, so we created Tic Tac containers to honor that milestone. Taking inspiration from festival performer Zara Larsson’s most-watched music video, “All the Time”, we designed a kaleidoscopic Tic Tac container.
For influencers attending the festival, we created a generic Tic Tac branded container to give out to them.
Fletcher posted a video to her personal social channels with her custom box singing a Tic Tac jingle.