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GEMTESA
Overactive bladder (OAB) gets in the way of patients’ day-to-day. The goal of the “Time to Go” campaign is to raise awareness of the impact of OAB and GEMTESA as a potential treatment option, with a particular emphasis on OAB’s impact on patients’ travel plans. To communicate the theme “Don’t Let OAB Make your Next Trip TBD”, we were tasked with creating a logo that captured the branding of both GEMTESA and partner, Speax by Thinx (an incontinence underwear brand).